Kin and Cloth is a kids’ fashion label that has consciously set itself against prevailing industry trends by providing a sustainable alternative to fast fashion, making clothes from sustainably-sourced cloth, upcycle materials, and waste material. We are not only just about retail but also about influencing positive patterns of consumption, engaging with community, and inspiring our future creators. 

Our primary mission is to give children clothes they can feel good in and about with a viable alternative to fast fashion, disposability, and overconsumption. This is achieved by promoting better-quality, long-lasting, sustainable fashion. 

As well as our pop-up storefront the business runs community-focused creative workshops with local children to teach them the basics of ‘making’, mending, upcycle and how to recognize quality (over the power of branding). The workshops are a gateway to R&D, providing direct customer research from children about making and mending, how they connect with our products, and understanding how they learn about sustainability issues. We are committed to the below frameworks;

Accountability

·      To ensure we source fabrics from suppliers who are in-line with sustainable practices.

·      Our workshops offer spaces to local residents.

·      99.5% of our collection is made with natural fibres and we continue to address the 5% by 2030. 

·      Deliver 100% Wool for key products. 

·      Reinvesting profits in UK

Transparency

·      We strive to be transparency and honesty not only in our practices when customers engaging with our products.

·      It is essential that our clothes are be made by manufactures who do not use or engage in child labour.

·      Working with suppliers who have independent certification under OEKO-TEX, AZO-FREE DYE and good practice for Organic cotton production.

Fairness. 

·      Fair pay for all staff working in an inclusivity environment.

·      Offering workshops spaces to allow all children to participate with disability needs (we want to work with parents and carers to meet all children needs) breaking down barriers for access to creative learning. 

·      Ensuring 70% of our products provide a longer wear time.

Responsibility.

·      We are committed to offer work experience opportunities for secondary school age children. 

·      To help increase access to our take home creative kits.

·      Working towards independent certification for 80% of our collection.

·      Grow a diverse team to scale and reach more children within our local community

Ethics.  

·      Committed to lead by example and help consumers buy better for the children clothing sector

·      We design our products to minimise waste and consumption

·      In action to stay committed for being an intergenerational business

·      Our stakeholders are committed to good a practice

Supporting charities, Crisis UK and Sickle Cell Society.